MAD Ideas Marketing and Design

CASE STUDIES

MAD Ideas' portfolio of clients is diverse and growing; each of our clients believes that good design is an investment which attracts new business, builds customer loyalty and creates a healthy return on investment.

For many of our clients, we are their design & marketing partners. We take responsibility for the creation and maintenance of their corporate identity, website and sales material production to ensure their business stays in the spotlight.

Other clients brief MAD Ideas with a specific task, such as: brochure, website, re-brand, email shot, or event launch...

Whatever your requirements, our specialist team will find the details that make your organisation special and present these in a creative and different way to provoke interest. Take a look at our service portfolio and see how we can work together to add value to your organisation.

Click the client names below to see details

OzBus >

Horley Town Council >

House Spa >

Frank Brown Delivers >

OzBus is the first overland service between London to Sydney - by bus! Its epic 12 week journey winds through 20 countries.

MAD Ideas were set the task of: setting the new house-style, advertising design in magazines including New Zealand Times, Australian Times, Wanderlust and Real Travel, the creation and maintenance of the OzBus website and the design and production of folders and information packs.

The first trip sold out in weeks.

Details: www.oz-bus.com

Horley Town Council awarded MAD Ideas the task of producing the Official Horley Town Guide for 2007-2008, with the brief to “make it different”. The aim of the Guide is to promote the town and its businesses to the local community as well as externally to the tourist market, which is growing in the area year on year.

MAD Ideas used our own photography, including aerial shots, in the Guide. The Town Council are thrilled with the end result.

House Spa is an independently-run beauty salon in Worcester Park, Surrey.

MAD Ideas were given the responsibility of creating the new branding for the company, design and production of the company’s marketing material including: photography, brochure design and event invitations – and the creation of a brochure-style website. MAD Ideas involvement ensures the company’s brand is consistently presented across all media.

Details: www.housespa.co.uk

Frank Brown Delivers is a Courier company offering a personal service. They had outgrown their previous identity and wanted consistency for all of their marketing communications.

The brief was to create a brand the company could grow with and one which would differentiate them from their competitors in the fast paced world of delivery.

MAD Ideas quickly set about the task of revamping the logo with a dynamic style relevant to their clients and the industry the company was operating in, designing a sales brochure, creating a powerful press advert and rebuilding the website including bespoke programming to allow for instant on-line quotations.

Details: www.frankbrowndelivers.com